The Business of Wellness

What Will You Learn?

30 Hours CECs

The fundamental principles of business management, including strategic planning, marketing, and financial management tailored for wellness professionals.
How to define and create a unique brand that resonates with your target audience in the wellness industry.
Effective marketing strategies for attracting and retaining clients, including social media, content marketing, and networking techniques.
Basics of financial management, including budgeting, pricing strategies, and understanding financial statements.
Techniques for building and maintaining client relationships to foster loyalty and referrals.
Tools for leveraging technology and digital platforms to streamline operations and enhance client engagement.
Strategies for setting and achieving personal and professional goals within the wellness business landscape.

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Why this training?

The 30-Hour Online Introduction to Business for Wellness Workers course is specifically designed for individuals in the wellness industry who wish to build a solid foundation in essential business principles. As the wellness sector continues to grow, understanding how to effectively market your services, manage finances, and create sustainable business practices is crucial for success. This course provides practical tools and insights tailored to wellness professionals, empowering you to navigate the business landscape confidently. You'll learn how to develop a compelling brand, attract clients, and leverage digital platforms to enhance your reach. By investing in this training, you will gain the knowledge and skills needed to transform your passion for wellness into a thriving business, ensuring you can make a meaningful impact in your community while achieving your professional goals.

Meet the Team:

This Course is Recommended for:

Wellness professionals, such as yoga instructors, life coaches, therapists, and holistic practitioners, looking to enhance their business acumen.
Individuals planning to start their own wellness business or expand an existing practice.
Those new to the wellness industry who want to gain a foundational understanding of essential business concepts.
Practitioners seeking to improve their marketing and client management skills to attract and retain clients effectively.
Anyone interested in learning how to navigate the financial and legal aspects of running a wellness-related business.
Professionals looking to enhance their entrepreneurial skills while maintaining a focus on holistic well-being.

Sample Daily Schedule - ONLINE

Students will receive:

Weekly workshops ranging from 90 to 120 minutes
Online weekend immersions (one or two) depending on the length of the course

SAMPLE WEEKLY WORKSHOP (1x/week):

5:00 to 7:00 p.m. : Workshop

SAMPLE SCHEDULE FOR ONLINE WEEKEND IMMERSIONS:

6:00 to 8:00 a.m. : Morning Sadhana
8:00 a.m. to 9:00 a.m. : Breakfast Break
9:00 a.m. to 11:00 a.m. : Workshop
11:15 a.m. to 12:45 p.m. : Workshop
12:45 p.m. : Lunch Break
12:45 p.m. to 3:45 p.m. : Workshop
4:00 p.m. to 6:00 p.m. : Workshop
6:00 p.m. : Workshop

Why Should You Choose La Colmena?

We support students from all over the globe in graduating with an understanding of the foundations of yoga and in-depth studies on their niche of choice! Graduates of our programs can be found in most corners of the world and in a variety of different settings!

We place emphasis on:

The coupling of modern science’ findings with an in-depth spiritual practice
Functional alignment practices for injury prevention
Inclusivity, safety, accessibility, and approachable sequencing
A grounded, well-rounded and in-depth program
An 8 limbs approach to the practice
Encouragement, on-going communication and mentorship structures
Exploration of what yoga off-the-mat and out in the world looks like
Time for Self-Study

La Colmena Core Pillars

Reverence
for the Roots & Traditions of Yoga

Implementation of Trauma- Informed Practices

Focus on Functional Movement & Injury Prevention

Inclusion of Ayurvedic Principles

Dedication to
Equity, Community & Service

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What Makes Us Unique?

Aside from going well above and

beyond the current Yoga Alliance

Standards (the global authority on yoga

training qualifying factors and curriculum),

we are also constantly striving to be innovators in the field of preventative health and wellness. At La Colmena we believe in bringing the best of modern scientific research into the in-depth spiritual practices.

Our staff is diverse and comes from all over the globe, offering students a variety of perspectives and lived experiences to supplement their studentship. We honor Yoga as a system that was never meant to be exclusive, but rather a path toward remembered wholeness which ALL who want should have access to.

Course Goals

We believe in empowering our students

to hear and trust the voice within!

In this course you will:

An understanding of the essential business concepts necessary for success in the wellness industry.
Equip you with practical tools and strategies for effective marketing, branding, and client engagement.
Support financial literacy
Encourage the development of a personalized business plan that aligns with individual goals and values in the wellness field.
Promote skills for building and maintaining strong client relationships to ensure long-term success and client loyalty.
Enhance understanding of technology and digital tools that can streamline operations and improve service delivery in wellness practices.

What's Included?

Access to our live online hours of study
Access to your course recordings to look back upon for 1 year after graduation
Additional digital content for your supplementary practice
Systems of mentorship and feedback
Your illustrated PDF Yoga Teacher Training manual or worksheets / workbook if required in your course
Inclusion into a group of staff, faculty, mentors and students as support and resources via email, Facebook and WhatsApp
On-going support and communication post-graduation
Certificate of Completion for registering CECs with the Yoga Alliance.

What's Not Included?

Any Required Texts
Manual or worksheet printing costs

What you can expect from our Faculty

Our highly qualified staff is here in service with a mission of advancing the studies of Yoga, Meditation, Breathwork and Ayurveda. Here's what you can expect from our team of global leaders:

A high standard of professionalism and dedication to the students
Their own long-term studies and on-going commitment to education
Commitment to equity and non-discrimination within the classroom (live and online)
An approachable demeanor, responsive in communication
Adherence to the Colmena Collective core pillars and ethical standards
An 8 limbs approach to the practice
Responsible mentorship
A dedication to practicing Yoga off the mat
Regular participation in their own feedback systems and regular student and peer review processes.

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